To help position your shelter (and shelter leadership) as an expert in the animal field to your local media outlets, its important to stay in contact with them regularly and provide educational information for the public.
There are a number of implications winter weather can have for your community’s pets–so when you know a snow storm is on the way, send a media advisory to your local media outlets, and post a warning and instructions on your shelter’s website about how to prepare pets for the weather.
Request editable templates for all the items below.:
Winter Weather Sharegraphics
Winter Weather Media Advisory
Winter Weather Web/Blog Text
Sample Social Media Sharegraphics (click to enlarge):
Sample Blog Post: